Shelton Labs.
Shelton Labs · AI Audit + Fix

Your customers are asking ChatGPT for a plumber. We make sure you’re the answer.

AI search has replaced the Yellow Pages, the Google ad, and a chunk of the map pack. We find every place your business is invisible to ChatGPT, Claude, Gemini, and Perplexity, then carry out the implementation work to fix it.

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─ The problem

AI doesn’t see most local businesses.

Google was built for keywords. AI search is built for answers — and it pulls those answers from sources it can read, trust, and cite. If your website is a generic template, your reviews are scattered, your schema is broken, and your service pages don’t actually say what you do — the AI skips you and recommends the business down the street that got the basics right.

What we hear

“Our Google ranking is fine, our reviews are great — but we’re losing jobs to a competitor nobody’s heard of. How?”

Usually because that competitor is the one ChatGPT names when a customer asks. AI search is a different game with different rules — and you need someone who plays it for you.

─ What’s included

Audit + implementation

We find every gap. Then we close it.

── Find · the audit

What we find.

  • AI visibility score

    We test your business against the prompts your customers actually use — “best plumber near me,” “HVAC repair in [your city],” “who fixes leaky faucets fast” — across four AI engines, and score whether you show up at all.

  • Competitor benchmark

    We find the local businesses AI recommends instead of you, and pull apart what they’re doing right: content, schema, citations, reviews — the whole picture.

  • SEO + AI-readability check

    Title tags, headings, metadata, structured data, internal links, content depth, NAP consistency, review surface. The foundation Google still cares about, plus the structure AI crawlers need.

  • Prioritized fix plan

    Every gap we found, sorted by impact, with the exact page, field, and change to make. This is the scope our team works against in the implementation phase.

── Fix · the work

What we fix.

  • Site content + service pages

    We rewrite or restructure the pages AI crawlers can’t read, so when an engine looks at your site it actually understands what you do, where, and for whom.

  • Schema + structured data

    We add the JSON-LD, LocalBusiness, Service, and FAQ schema AI engines rely on to cite local businesses — the layer most local sites are missing entirely.

  • Listings + citations

    Google Business Profile, Apple Business Connect, Bing Places, the directories AI actually pulls from. Consistent NAP, consistent categories, real photos, real hours.

  • AI-citable content

    Service area pages, FAQ blocks, and clearly-written answers in the format AI engines prefer to quote — written to perform with both AI and the customers who read your site.

─ How it works

From intake to implementation, in four steps.

01

Tell us about your business

Name, website, service area, what you actually do. Two minutes — by email, phone, or in person.

02

We run the audit

We query four AI engines for your zip code and category, scrape your site, and benchmark you against the local competitors AI currently recommends. About a week.

03

We walk you through what we found

A short call or in-person sit-down where we go through the scorecard, the competitive analysis, and the fix plan together, and agree on scope.

04

We implement every fix

Site updates, schema, listings, and content — we carry out the work end to end. You don’t need to bring in a separate web team, and you don’t need to manage the project.

─ What you walk away with

A clearer picture, and the work to back it up.

  • A full AI visibility scorecard for your business and your top local competitors.
  • A short call (or sit-down) where we walk you through every finding in plain English.
  • Every fix on the plan — site changes, schema, listings, content — implemented in full by our team.
  • An after-report showing the visibility lift, so you can see what changed.

Ready to be the recommendation?

We’ll audit your business this week, and fix it the next.